You can't ask for a job if you don't know it exists.

In our Classroom Program, our high school level students complete a rigorous curriculum that introduces them to creative problem solving needed for successful marketing and advertising careers. Students learn the history of media, ethics in marketing and advertising, how brands are developed and influence the marketplace, and different aspects of production.

Marketing jobs require keen analytical and communication skills coupled with creative thinking. Students are provided with firsthand knowledge and exposure to the industry through site visits at our partner organizations.

We focus on bringing the industry into the classroom and the classroom out to the industry ― a mutually beneficial program model.

School Partners
Bloomington Kennedy High School
Como Park High School
Edison High School
Highview Alternative Learning Center
Johnson Senior High School
Patrick Henry High School
Park Center High School
Richfield High School
Robbinsdale Armstrong High School
Roosevelt High School
South High School
St. Paul College

students served
124 volunteers went into classrooms and hosted field trips, dedicating 6,000+ hours of their time, talent and commitment to students, exposing them to the world of marketing

classrooms served
100% of teachers say that TheBrandLab is a positive program and plan to partner again next year