Our mission is to change the face and voice of the marketing industry
by introducing, guiding and preparing students for careers in marketing.

We provide a 360 degree support system to create a pathway

That’s why the first step in our work with students is exposure. Our classroom program uses an innovative, experiential curriculum with field trips to agencies and corporate marketing offices as well as classroom visits from industry professionals. We want students to feel the power of creative problem solving and see themselves pursuing a creative career.



After the classroom experience, our kids are hungry for
skill-building opportunities, which we provide through our workshops and internship program, as well as through college scholarships.

When The BrandLab students graduate from college, they have the tools and relationships to enter the workforce immediately. In the summer of 2014, we hosted 40 interns — our largest class to date.


The BrandLab is one of the leading nonprofits in Minnesota providing college scholarships to students of diverse ethnic and socioeconomic backgrounds. We collaborate with local colleges to help The BrandLab students navigate the admissions process, understand financial assistance, and identify career tracks related to marketing and advertising.

2014 Scholarship Recipients

Fatuma Abdi, Ama Asantewaa, Grant Barland, Emma Daughtrey, William (Hunter) Froehlich, Melia Her, Olivia House, Jacob Mulay, Noel Niyonkura, Rozlyn M Paradis, Linda Pham, Ingrid Sabah, Timothy Smith, Jared Sprague, Kaji Vang, Daniel Vega, Shelby Witherby, Alayna Xiong, Gaochoua Xioung, Wa Yang

The BrandLab works. Many former interns find additional internships outside The BrandLab. Our first class of interns have just graduated from college and are now pursuing jobs in the industry.

This year, 200 people joined us for a panel discussion on the opportunity gap. The panel included Alfredo Martel, senior vice president of Caribou Coffee; Carla Vernon, vice president of General Mills; and Mike Fernandez, senior vice president of corporate affairs of Cargill.

Every year we create a safe space to talk about race and advertising with the goals of eliminating unintentional biases and building work environments that retain and support a diverse talent pool.

We are more than a nonprofit. We are a movement that taps into the
creative power of an entire city. Together, we can be fearless in creating more
and more opportunities for young people and the creative industry to thrive.

Thanks to you, we are beating the odds and already seeing young creative talent
choose majors that will help propel them toward careers in creative communications.
Your continued support will help us revolutionize the industry.

We welcome your continued financial support.